The Nation Magazine to Become Monthly

The Nation, the progressive journal that has printed since 1865, will publish month-to-month as an alternative of each different week beginning in January.

As a part of the change, the journal will now be a “larger, richer” 84 pages, as an alternative of the present 48 pages, Bhaskar Sunkara, the president of The Nation, stated.

D.D. Guttenplan, The Nation’s editor, and Katrina vanden Heuvel, its editorial director, stated that the publication would proceed to concentrate on long-form evaluation and information from the political left. Ms. vanden Heuvel stated that the employees was reconsidering the function the print journal performs alongside the model’s different merchandise, together with its web site, podcasts, occasions and a doable ebook imprint — and that the protection in print had an extended shelf life.

“Individuals put apart magazines, circle what they wish to learn,” Ms. vanden Heuvel stated.

Practically all print publications face robust headwinds, together with declining circulation and decrease promoting income, as most readers flip to on-line merchandise. Mr. Guttenplan stated The Nation was in a barely totally different scenario as a result of most of its subscribers get the print version and print promoting just isn’t a serious income.

“Not like nearly all of our opponents, The Nation has by no means made some huge cash from promoting,” Mr. Guttenplan stated. “We have now to concentrate to our readers and our donors” — individuals who contribute past the subscription value.

Subscribers have expressed a want for “extra of what we do in print at one time, and fewer usually,” he defined, “as a result of we will then go into better depth, we may give them extra background, we may give extra context, we will do extra investigation.”

Mr. Sunkara stated, “For us, to be in print or to not be in print has by no means been a query.”

Subscriptions have grown 3.8 p.c this yr, Mr. Sunkara stated, to almost 91,000 ultimately shut. About 80 p.c of the subscriptions are for print. Together with newsstand copies, Mr. Sunkara stated, whole circulation is 92,000 to 94,000. At the end of 2021, whole circulation was 96,000. Nonetheless, there was a pointy decline over the previous 20 years. In 2006, the circulation was 187,000.

“A discount is perhaps seen as a steppingstone in direction of a digital-only future,” Mr. Sunkara stated, however “this can be a strategy to ship a greater print product to individuals, relatively than to step away from print.”

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