Netflix simply did the unthinkable: It launched viewership numbers. After years of withholding info on what number of hours subscribers spent watching its exhibits and flicks, on Tuesday the streaming big launched an enormous trove of knowledge. It covers 18,000 titles, breaking all of them down by what number of hours viewers have watched of every in the course of the interval of January to June 2023. The winner, with 812 million hours considered? The Night time Agent.
This bodes nicely for The Night time Agent and perhaps much less good for individuals drawn to Netflix’s extra esoteric fare. As a result of whereas the primary season of Intercourse/Life—a steamy, soapy present about hooking up with a scorching former lover—scored 126 million hours considered, the primary season of Intercourse Training—a heat, humorous present about youngsters studying about intimacy and limits—landed simply south of 28 million. The streaming big was quick to point out that “success on Netflix is available in all sizes and shapes” and isn’t decided by this stat alone. Though, on a name asserting the numbers co-CEO Ted Sarandos put it considerably in another way: “That is the info we use to run the enterprise.”
Netflix, then, is having it each methods—saying that numbers assist it resolve what exhibits to make, whereas additionally saying stats don’t imply all the pieces. Two issues can all the time be true without delay, but it surely’s onerous to think about Netflix, popping out of Hot Strike Summer and dealing with a rising variety of rivals, not wanting to maintain pouring sources into positive issues.
To not say that extra of The Night time Agent is a foul factor. For those who’re not one of many obvious tens of millions of people that’ve watched it, then you definately’ve in all probability heard somebody let you know, “Oh yeah, it’s … high-quality?” whereas copping to having watched a complete season in a weekend. It’s what my colleague Jason Parham likes to name “just OK TV”—neither offensive, nor boundary-pushing, simply there.
This period of Simply OK additionally comes as Netflix captures the King of Reality TV throne. Exhibits like Love Is Blind and Promoting Sundown have gotten cultural juggernauts, and the streamer exhibits no signal of slowing down, particularly now that the Squid Sport spinoff, Squid Sport: The Problem, is getting main traction. (The present got here out after the time interval tracked for Netflix’s newest report, however its early viewer numbers have been quite good.)