Aupen addressed the circumstances of the partnership in an announcement to the press, saying that each firms “found a shared imaginative and prescient and dedication to creating high quality, timeless merchandise relatively than following fleeting tendencies”, including that LVMH was “notably impressed by Aupen’s speedy traction out there”.
Aupen additionally clarified that LVMH is not going to maintain any fairness in it, permitting Aupen to stay impartial. It goals to launch its first designs with LVMH Metiers d’Artwork in January 2025.
For now, solely already-launched designs, akin to Nirvana baggage, shall be offered on Aupen’s website.