Samsung has held dominance over the smartphone kingdom for over a decade. Throughout that point, the corporate has, quarter after quarter, shipped extra telephones across the globe than every other producer. However as of This autumn 2023, that lengthy reign has come to an finish, with Apple delivery 234.6 million items, versus Samsung’s 226.6 million.
That is coming at a time when smartphone shipments grew 8% for the 12 months, reaching a surprising 320 million items and ending seven consecutive quarters of slumping gross sales.
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For This autumn, Apple led the gross sales with a 24% market share, due to the launch of the iPhone 15. Samsung got here in second place with 17%.
Rounding out the remaining high 5 slots had been Xiaomi with 145.9 million items shipped, Oppo with 103.1 million items shipped, and Transsion (based in 2006) with 94.9 million items shipped.
According to Canalys senior analyst Toby Zhu, “Merchandise within the mid-to-low-end value vary are the expansion drivers on this restoration wave, helped by a rebound in demand in rising markets, such because the Center East and Africa, Asia Pacific and Latin America.”
“In the meantime,” Zhu continued, “With stock stress and world inflation persevering with to ease, distributors can lastly concentrate on product innovation and long-term technique developments, laying down strong foundations for the 12 months forward. There have already been loads of new flagship Android launches profiting from the on-device AI pattern, from Google Pixel and a number of other Chinese language distributors.”
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The brand new rise in gross sales comes on the heels of each high distributors struggling This autumn market declines. And, in accordance with Amber Liu, Canalys analysis supervisor, Samsung spent 2023 specializing in the mid-to-high-end section, which triggered them to lose shares within the low-end section. This, mixed with Apple releasing the high-end iPhone 15, triggered Samsung to lose market share, thereby bumping them off the highest world place.
As reported by The Verge, the final time Samsung stood at quantity two on the checklist was in 2010. In that 12 months, Apple wasn’t even within the high 5 and Nokia took the highest spot with 453 million items shipped. For that 12 months, Samsung shipped 280.2 million items. To place this into perspective, throughout the 2010 12 months, Analysis In Movement (the makers of the BlackBerry) took the fifth spot with 48.8 million items shipped.
We’ll see if Apple can proceed its grip on the worldwide market share, however with the upcoming launch of the Samsung Galaxy S24 collection, we would see yet one more shift coming for Q1 2024.